MINISO Bangladesh welcomes a new licensed collection to stores nationwide

Licensed collections sit at the heart of what makes a MINISO store feel different. They are the reason a customer walks in for a notebook and leaves with a plush keychain of a character they grew up with. This month, a new range arrives across all 31 stores in Bangladesh.

What is landing in store

The collection spans the four categories our customers reach for most, designed as a single family so the pieces work together on a desk, in a bag or on a shelf.

• Plush toys and keychains in three sizes, including a limited large format
• Stationery sets — notebooks, pens, sticky notes and desk organisers
• Drinkware including insulated bottles, tumblers and ceramic mugs
• Bags and travel accessories, from pouches to full-size totes

Why licensed matters

Every licensed product is produced under formal agreement with the rights holder, which governs design approval, material standards and safety testing. It is a slower process than an unlicensed lookalike, and that is precisely the point — customers can be confident that what they buy is authentic.

“A licensed collection is a promise: the character is real, the quality is checked, and the price still makes sense.”

Where to find it

The range is rolling out across all 31 stores through the month, starting with the flagship locations in Dhaka and Chattogram. Availability varies by store and stock moves quickly on launch weekends — check the store locator for your nearest branch before you travel.