About the role
Own the day-to-day of our social channels and in-store campaign material. You will plan content around launches, brief photography, and measure what actually moved footfall.
- Experience
- 2+ years in digital, retail or brand marketing
- Education
- Bachelor's degree in marketing, communications or a related field
- Reports to
- Marketing Manager
- Applications
- Open until filled
What you’ll do
- Plan and publish Facebook and Instagram content
- Brief and coordinate product and store photography
- Produce in-store campaign material with the design team
- Report on reach, engagement and store footfall
What we’re looking for
- Strong writing and campaign-planning skills
- Hands-on familiarity with Facebook and Instagram publishing
- Ability to brief designers, photographers and creators
- Comfort reading campaign and audience-performance data
- A portfolio of relevant content or campaign work
What you’ll get
- Work across product launches, stores and licensed-IP campaigns
- Staff discount across the MINISO range
- Collaboration with creative and retail teams
- Room to test ideas and grow campaign ownership